As this week kicks off the SCAD x Harbor Collaboration course for winter 2025, I’m very grateful for the opportunity to learn amongst the community of artists gathered for this section, and for the Harbor mentors who will be guiding us.
This first week, we entered the ideation, pre-visualization, and research phase with our group mates. I’m looking forward to working with Team Rouge, consisting of myself (FX/VP), Tianze Xu (FX), Jingxing Liu (FX), Yejin Eom (LD/Lighting), Julian Schenker (Comp/ Lighting), and Ben Jones (VP).
Our project concept is an advertisement for high heels inspired by the brand of Christian Louboutin and his iconic red bottoms - which we have changed to gold for this project.
Utilizing art-deco style shape motifs, camera flashes/ flares, graceful fx, and sleek lighting, we hope to draw attention to the elegance of the shoe by associating it with a life of fame and luxury. With every step our actress takes transforming the world around her into a golden runway lined with paparazzi. Our team began by looking for visual references, with the vision board I gathered below:
Afterwards, our team conceptualized the following shots together:
Having settled on the shots, Tianze and Jingxing created pre-visualization of the boards:
For the spreading effect, I created this short previs to help communicate the idea of the spreading being composed of the repetitive, geometric shapes mentioned before.
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